UK-Founded SEO Agency · Rated 4.3★ on Trustpilot · No Long Contracts
Get Found by Homeowners Looking for Builders
Most builder quotes come through Checkatrade and national directories — not from customers searching for you. Without local search visibility, you're losing projects before homeowners even ring.
🎯 Free Builder SEO Audit
No obligation · No spam · Reply within 1 business day
562+
Cities Covered
10+
Years Experience
4.3★
Trustpilot Rating
UK
Founded Agency
£0
Free Audit
The Problem
Why Builders Aren't Winning Local Search
Homeowners search for 'house extension builders near me' and 'kitchen fitting quotes' at the moment they need you. If you're not ranking on Google and Google Business Profile, those leads go to Checkatrade and competitors who've already claimed the visibility.
⏰ Every day you’re not on page one, a competitor is winning the clients that should be yours.
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Quote Requests Don't Convert
High volume of low-quality leads from directories dilutes your sales effort. Real customers who search locally are far more likely to book a consultation and commit to a project — but you only get them if you rank.
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Checkatrade Owns Your Local Search
Homeowners land on Checkatrade's directory pages before they find your website. That platform takes commission on every job and controls which builders appear first, pushing you down in the process.
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You're Competing on Price, Not Credibility
Without strong local reviews, testimonials, and ranked content about your expertise, you compete purely on cost. Customers doubt your timelines and pricing because you haven't earned visibility as a trusted specialist.
How Homeowners Search for Builders Online
Homeowners don't search in a linear way. A customer planning a kitchen renovation might start with 'how much does a kitchen fit cost', then move to 'kitchen fitter near me', then look for 'local kitchen installers reviews'. These searches happen over days or weeks, and they happen on mobile while sitting at home. The intent shifts from research to action as urgency increases. When someone searches 'builders near me' or 'house extension quote', they're close to picking up the phone. If you don't appear in that moment, a competitor does. Checkatrade captures this traffic because it's purpose-built to intercept these high-intent searches — it ranks for thousands of builder-related keywords and channels all the leads through its commission model.
Checkatrade and national directories dominate builder search results because they have massive citation authority and thousands of reviews aggregated from across the country. A homeowner searching 'loft conversion builders' sees Checkatrade's directory page above independent builder websites almost every time. This isn't because Checkatrade builders are better — it's because the platform has invested heavily in SEO and has no local competition for those generic directory slots. Real builders lose leads not because they lack skills, but because they're invisible online when homeowners need them. Jodana tackles this by building your local authority through Google Business Profile optimisation, local citations (directories where you control your profile, not where aggregators control it), and content that ranks for the specific services and locations you serve. We also target the exact keywords Checkatrade ranks for, but from your website — so homeowners find you as a specialist, not as one listing among dozens.
Three keyword patterns drive real conversions for builders: service + location ('kitchen fitter in Bristol', 'house extension builders Manchester'), service + intent ('kitchen fitting cost', 'how long does a loft conversion take'), and problem + solution ('structural cracks repair', 'bathroom damp and mould'). The first converts fastest because the customer is ready to book. The second builds authority and captures people in early research. The third positions you as the expert who solves problems, not just quotes prices. We prioritise all three, layering them across your website and Google Business Profile so you capture leads at every stage of their search journey.
Our Services
What it takes for your building business to rank #1
We help builders rank for local searches and convert high-intent customers before Checkatrade does.
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Local SEO
Local SEO targets builders in your service area searching for extensions, loft conversions, and kitchen fitting. We rank you for 'builders near me' and specific service keywords so homeowners find you first.
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Google Business Profile
Your Google Business Profile is where homeowners check your reviews, hours, and photos before calling. We optimise every element to rank higher for local searches and drive phone calls and quote requests.
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Content Marketing
Homeowners search for 'how much does a house extension cost' and 'how long does a loft conversion take'. We create content that ranks for these questions, establishes your expertise, and brings qualified leads to your site.
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Link Building
Links from property, construction, and local sites tell Google your builder business is trustworthy and credible. We build citations and links that push you above Checkatrade in local results.
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Technical SEO
Slow websites lose quote enquiries. We ensure your site loads fast, ranks for mobile searches (where most homeowners search), and converts visitors into calls and form submissions.
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Monthly Reporting
Every month you'll see quote request volume, local search rankings for your top service keywords, and which pages drive conversions. No vanity metrics — just the data that tracks your pipeline.
ROI Calculator
What could SEO be worth to your building business?
Adjust the sliders to estimate how much revenue organic search could generate each month.
2,000 searches/month
£2,500 per project
20% conversion rate
Monthly website visitors from SEO
300
Monthly qualified enquiries
9
Estimated monthly revenue
£9,000
Estimated annual revenue potential
£108,000
⚠ Builders ranking at the top of Google in your area are capturing this revenue every month while you wait.
Estimates use industry-average CTR data and a 3% website-to-enquiry conversion rate. Actual results vary by market and competition. For illustration purposes only.
Simple Process
Your 3-step path to page one
We work with a small number of builder businesses each quarter to ensure sustained ranking growth and consistent quote volume.
Free Audit & Strategy Call
We analyse your site, your competitors, and your local market. You get an honest picture of where you stand and what is possible.
Custom SEO Campaign
We build and execute a tailored strategy covering on-page work, content, links, and GBP - everything moving in sync to push you up the rankings.
More Clients, More Revenue
Higher rankings bring more qualified enquiries. Most clients see meaningful movement within 3-6 months, with compounding results over time.
Client Reviews
What our clients actually say
“Nothing but great things to say about these guys. They have helped me on numerous projects over many years from bespoke web builds, to link building and SEO work. Always deliver what they promise in a timely fashion, and always at a reasonable cost. A very trusted partner for my business.”
Ashley S.
Trustpilot 5★ Review
“I relocated and started a new business 4 years ago. Knowing the importance of an attractive online presence, I reached out to Jodana. They delivered a tailor-made website which comes up in top searches in the area I operate, due to their ongoing support and maintenance.”
Pete G.
Trustpilot 5★ Review
“The team are really friendly and offer a variety of custom solutions. My website has definitely attracted more customers organically. Looking forward to expanding in the near future with the team!”
Gary O.
Trustpilot 5★ Review
Rated 4.3/5 based on 16+ verified Trustpilot reviews
Zach Argyle
Founder & SEO Director, Jodana
Why Jodana
We’re not just an agency. We’re your growth partner.
We’ve spent 10+ years helping UK businesses rank on the first page of Google. We don’t sell vanity metrics - we focus on rankings, qualified leads, and revenue that actually moves the needle for your business.
FAQs
Questions from UK builders
How do you rank builder websites above Checkatrade? +
Do you get paid per quote request like Checkatrade? +
How long until we see more quote requests? +
What if we already have reviews on Checkatrade? +
Do we need a new website to rank better? +
Ready to Grow?
Start getting more clients with Builder SEO today
Fill in the form below and we’ll be in touch within one business day with your free personalised SEO audit. No cost, no obligation, no hard sell.
⚠ We take on a limited number of builders per region. Request your free audit today to secure your spot.
🎯 Claim Your Free SEO Audit
Or call us: 01727 576 074 · Mon-Fri, 9am-5pm · No hard sell
🔥 Limited client spots available — from £299/month, no long contracts.