Get Backlinks on Major News Outlets with These 4 Tools

Securing backlinks from major news outlets like The BBC, The Sun, and The Guardian might seem impossible. 

Many marketers believe that these opportunities are reserved for large, well-established brands. 

However, with the right tools, it’s entirely possible to gain links from these big-name outlets.

Here are four tools that can help you get backlinks from major outlets:

Muck Rack

Muckrack is an excellent tool for managing media interactions. 

It offers access to one of the most accurate journalist databases on the market, allowing you to build relationships with key media figures. 

The platform is also great for keeping your team in the loop about every pitch, media interaction, and press hit.

Pros:

• The best journalist database available
• Loaded with features for PR professionals

Cons:

• Expensive, with plans starting at around £5,000 annually

Prowly

Owned by Semrush, Prowly is a robust tool that allows you to find relevant media contacts, create press releases, and track your mentions. 

One of its most appealing features is the personalised newsrooms, which make it easy to send press releases.

Plus, Prowly offers a free trial and budget-friendly payment options.

Pros:

• Monthly payment plans, starting at about £400 per month
• Personalised newsrooms for easier press release management
• Free trial available

Cons:

• The media database is less accurate compared to competitors like Muckrack
• Limited niche-specific media contacts

Press Plugs

Similar to HARO, Press Plugs connects journalists with professionals for expert opinions on specific topics. 

It’s an inexpensive platform that provides direct access to journalists’ emails.

Pros:

• Inexpensive compared to other tools
• Provides direct contact with journalists

Cons:

• Limited to requests from journalists
• No ability to pitch proactively outside of specific requests

Critical Mention

Critical Mention is an all-in-one PR and earned media platform that offers global media monitoring, a media contact database, and comprehensive analytics.

Pros:

• Cheaper than many competitors
• Great reporting features

Cons:

• Less comprehensive database than other platforms
• Not as user-friendly

Our Pick: Prowly

Out of these tools, Prowly stands out due to its affordability, ease of use, and the availability of a free trial. 

With its robust features and excellent customer support, it’s the perfect tool for managing your digital PR efforts on a budget.

Conclusion

Getting backlinks on major news outlets is possible with the right tools. 

Whether you choose Muckrack for its extensive database or Prowly for its cost-effectiveness, these tools can help you build powerful connections with top media outlets.