Local SEO Audit & Strategy

A Local SEO audit is a thorough evaluation of both your website’s performance and your Google Business Profile (GBP) to improve local search visibility and drive more relevant traffic. This audit includes a detailed analysis of various factors such as technical SEO, on-page SEO, content quality, backlink profile, and user experience on your site. For the GBP, the audit checks key elements like business information accuracy, categories, reviews, photos, posts, and engagement metrics. The goal is to identify issues, uncover opportunities for improvement, and optimise both your website and business listing to enhance search rankings, traffic, and conversions.

The duration of a Local SEO audit depends on the website’s size and complexity. You can expect delivery within 5-10 business days.

Yes. We will analyse all your locations. Keep in mind that if you have several GBP locations, you will get a general assessment and plan for them overall, not individually.

A Local SEO audit helps identify critical issues that may be preventing a website from ranking well locally in search engines. It ensures the site aligns with your business goals, Google’s latest best practices, user experience, technical errors, and content strategy. For the best organic results, your business should be fully optimised to appear in local search results and Google Maps. A well-maintained SEO service helps improve rankings, attract more customers, increase engagement through reviews and posts, and correct any inaccuracies that might be affecting your online presence.

To perform the Local SEO audit, access to your CMS (backend of the website) and GBP is required.

Additionally, we highly recommend you provide access to:

• Google Search Console (Full): to check indexing issues, keyword performance, and technical errors.
• Google Analytics 4 (Analyst): to analyse user behaviour, traffic sources, and conversions.
• Microsoft Clarity (Member): tracking in-depth user behaviour.

If you don’t have access to these, we can still provide this service, however it may not be as in-depth due to a lack of data.

It’s recommended to conduct an SEO audit at least once a year for regular maintenance. However, for highly competitive industries or sites frequently updated with new content, a quarterly audit is advisable. Major website changes, such as redesigns or migrations, should also prompt an audit.

A brief competitor analysis is already included in the service. This audit is not intended for in-depth competitor analysis. Without access to the proper platforms, our team is not able to conduct a proper analysis and competitive strategy.

Our Local SEO audits include:

• Analysis of 1 website & GBP Profile(s)
• Technical SEO analysis (site speed, indexability, structured data)
• On-page SEO review (titles, meta tags, headings, internal linking, content relevancy)
• Citations Analysis (NAP errors, duplicates)
• Local keyword evaluation (rankings, search intent alignment)
• Competitor benchmarking (SERP visibility, content strategy comparisons)
• Business information accuracy check (name, address, phone number, categories)
• Review management analysis (responding strategies, review trends, sentiment analysis)
• Photo and video evaluation (quality, relevance, and optimisation for engagement)
• Post and update performance review (content strategy, frequency, and effectiveness)
• Actionable recommendations with a step-by-step improvement plan and a comprehensive Loom video walkthrough
• Additionally, you get 7 days of online support for you to ask any questions that might arise after delivery

No, we do not make any changes in your website, GBP or tracking tools during the auditing process. This is simply an assessment of positioning, strengths, weaknesses and actionable opportunities.

Countless SEO audits go to waste because the customer doesn’t invest in implementing the suggestions. The cost of a local SEO audit doesn’t end with the audit. Actioning the steps that we suggest are key to improving your local positioning. With that in mind, plan to have additional budget for fixes after the audit. This budget can vary depending on the current status of the website.

From ordering all the way through delivery, we make our service fast and simple.
1. Place the order through our website and proceed with the payment.
2. Provide us with the necessary details.
3. Receive a report and video covering everything we provided in the service.