How To Get Your Clients in Google’s AI Overviews

Above every organic ranking you have worked to earn, there is something sitting above it now. And no, it’s not a paid ad, it’s Google’s AI Overview. If your clients are not appearing in it, they are losing visibility before a single user scrolls.

AI Overviews are AI-generated summaries that appear at the top of a search engine’s results. Over the last year, around 67% of URLs cited in Google AI Overviews also ranked in the top organic results. Clearly strong SEO and AI visibility go hand in hand, making it an essential part of your SEO strategy. 

So how does one show up in AI Overviews? 

Appearing in AI Overviews is not random. It is the result of structured content, genuine authority, and clean technical foundations. 

 If you want to start getting your clients seen where it matters most, explore Jodana’s content writing services or get in touch with the team today.

What Are Google AI Overviews?

AI Overviews are powered by Gemini – Google’s generative AI model. They sit above organic results and are triggered mainly by informational, question-based queries, the kind where someone wants to understand something rather than buy it.

Take a query like “how do I write a service page for SEO?” That is far more likely to generate an AI Overview than “SEO services London.” 

In fact, 91% of AI Overviews are triggered by informational queries, not commercial or transactional ones.

So how can you, as an SEO, make your client’s URL show up on Google? 

The answer is simple: create original content that adds unique value. This not only builds brand authority and trust, but improves click through rates (CTR).

Step 1: Target the Right Queries

AI Overviews appear most consistently for long-tail, question-based queries. Queries starting with “how to,” “what is,” “why does,” or “can you” are where you should be focusing your clients’ content efforts.

Before producing anything new, check for content cannibalisation. Multiple pages competing for the same query confuse Google and AI systems alike. Consolidating overlapping content into one strong, comprehensive page is often the fastest win available.

If you are not sure which questions your clients should be targeting? Jodana’s Content Plan service maps out up to 50 targeted topics based on keyword research and search intent, so you are building content around what their audience is actually searching for.

Step 2: Structure Content So AI Can Extract It

This is the step that makes the biggest difference, and the one most SEO’s miss.

Google’s AI does not read a page from top to bottom. It scans for passages it can extract and use to answer a specific query. If content is not structured to support that, it gets passed over regardless of quality.

To put it simply: even great content can fail if the page is cluttered or buries the main point. Structure is not just cosmetic, it’s also functional.

Here is what well-structured content looks like in practice:

• Lead with the answer. Put the direct response in the first paragraph under each heading rather than building toward it.
• Frame H2 and H3 headings as questions. This mirrors how users phrase queries and makes individual sections far easier for AI to extract.
• Write in short, self-contained paragraphs of 2 to 5 sentences. AI Overviews frequently cite a single passage from a page, so each block needs to make sense in isolation.
• Use bullet points, numbered lists and tables for comparisons, processes, and feature breakdowns.
• Go deep on one topic per page rather than covering many topics shallowly. Comprehensive, well-organised content consistently outperforms thin pages in AI citations.

A service page rewritten to open with a direct definition, broken into question-led sections with concise answers, is far more likely to be cited than a page of promotional copy.

Jodana’s article writing, blog writing, and webpage content services are built around this structure, producing content that works for readers and AI extraction alike.

Step 3: Build E-E-A-T

Google’s AI pulls from pages it trusts. That trust comes from E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. E-E-A-T principles are applicable to both AI Overviews and SEO. 

For your clients, that means:

• Attaching named authors with relevant credentials to published content.
• Citing reputable external sources within articles, industry research, official guidance, recognised publications.
• Earning quality backlinks from trusted, relevant domains.
• Building brand mentions across forums, roundup articles, and industry publications.
• Keeping Google Business Profiles accurate and complete, as Google also pulls information from its own databases when generating AI responses.

A local firm that publishes well-researched guides and earns mentions in relevant publications will consistently outperform one with a generic homepage and no external presence.

Jodana’s white-label link building service handles outreach, vetting, and placement under your brand, keeping authority-building moving across your client base without adding to your workload.

Step 4: Implement Schema Markup

Schema markup gives Google’s AI, a machine-readable layer that makes your clients’ content easier to identify, extract, and cite. Structured data helps its systems understand page content and makes pages eligible for search features, including AI Overviews.

The schema types that matter most:

• FAQ Page: labels question-and-answer pairs for direct extraction.
• Article: establishes authorship, publication date, and content type.
• How To: helps structure instructional content into clear, step-by-step signals.
• Organisation: defines a client’s business entity consistently across the web.

One rule Google is firm on: schema must reflect content that is visibly on the page. Do not mark up information users cannot actually see.

Step 5: Crawlability, Speed, and Freshness

If Google cannot access the content, nothing else matters. Google’s Search Central Blog is clear: pages must meet its technical requirements to be considered for AI experiences.

Run through this checklist for each client:

• No important pages blocked by robots.txt or noindex tags.
• XML sitemap submitted via Google Search Console.
• No critical content hidden behind JavaScript.
• Fast load times and clean mobile rendering.
• Broken links and redirect chains cleaned up.

Besides, these keep content fresh and optimise content to appear on the top results. Replace outdated statistics, add new subtopics, and update publication dates when meaningful changes are made. 

Quick Wins to Action Now

Not every client needs a full overhaul. You can simply start here:

• Add FAQ sections to top-performing pages and apply FAQPage schema.
• Rewrite opening paragraphs to lead with a direct answer.
• Check crawlability and fix any blocking issues.
• Update statistics on evergreen content already ranking on page one.
• Build a question-led content calendar targeting informational queries.
• Consolidate pages competing for the same terms.

Conclusion

Getting your clients into Google’s AI Overviews is not that different from SEO. It is SEO done properly, with a sharper focus on structure, authority, and accessibility. The agencies already delivering strong content and clean technical foundations are the closest to AI visibility. They just need to apply it with AI extraction in mind.

Jodana’s content writing services support agencies at every step, which can be white labelled and delivered under your brand. Get in touch with the team to find out how we can support your clients’ AI visibility today.